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How far would they go?

February 13th 2009 11:41
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A couple of news caught my eye about the tourism industry. I know times are tough, but how far would they go to attract customers? Is it a ploy to attract customers or simply just to distinguish themselves, make it to the news and gain media attention like a child wanting to be noticed?

Southwest airline and its bikini model plane
- news.com.au

A tricky tourism ad
- news.com.au

I remember Jetstar once got in trouble for using the wrong beach to advertise a destination with their signature 'jump' slogan.
Read:
Jetstar: What you see is not what you get- 2006 smh.com.au

Perhaps what's why we are all so obsessed with 'reviews' - whether it be from a guide book or online. It's no longer safe just looking at the pictures!

And what does a bikini model have to do with the airplane?

Sexy plane
The plane in question

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