News: Loyalty programs in question: Virgin might make the switch
June 8th 2010 01:39
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Battle of the Loyalty programs
Last week I read that Virgin Blue, one of Australia's low cost airlines are set to form an alliance with Air New Zealand on some of the Trans-Tasman routes.
Today, I read that Virgin Blue may be joining the Star Alliance loyalty program, with existing members including Singapore Airlines, Lufthansa, Air New Zealand, Asiana Airlines and United Airlines, just to name a few.
I think it would be a wonderful move. A lot of us travellers base our flying decision on the frequent flyer programs that we have, unless there is a significant amount of savings involved (at least $200 return for me per person) I would rather fly someone that I would get points with than just any airline picked out of the air.
Hence the move, will give Virgin Blue more market share for those looking for certain alliances to fly with, especially those who are not happy with their Qantas frequent flyer memberships (me included).
Even better, since Qantas' low-cost subsidiary Jetstar doesn't allow you to gain Qantas Frequent Flyer points for their cheaper airfares, it's going to be more reason for a lot of travellers to make the switch.
Last week I read that Virgin Blue, one of Australia's low cost airlines are set to form an alliance with Air New Zealand on some of the Trans-Tasman routes.
Today, I read that Virgin Blue may be joining the Star Alliance loyalty program, with existing members including Singapore Airlines, Lufthansa, Air New Zealand, Asiana Airlines and United Airlines, just to name a few.
I think it would be a wonderful move. A lot of us travellers base our flying decision on the frequent flyer programs that we have, unless there is a significant amount of savings involved (at least $200 return for me per person) I would rather fly someone that I would get points with than just any airline picked out of the air.
Hence the move, will give Virgin Blue more market share for those looking for certain alliances to fly with, especially those who are not happy with their Qantas frequent flyer memberships (me included).
Even better, since Qantas' low-cost subsidiary Jetstar doesn't allow you to gain Qantas Frequent Flyer points for their cheaper airfares, it's going to be more reason for a lot of travellers to make the switch.
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